Listing a home in 2016 isn’t the same as it was in 2006. The Internet has changed the world of real estate forever because it has changed the way people look for houses. In the past, Buyers would call or visit an agent to see what they had available; once they had the address of a potential property they would go and have a look at the exterior of the property from their car or the curb. This is where we get the expression “curb appeal”. On the flip side, Sellers would invest time and effort in their property’s external appearance: cutting grass, planting flowers and painting the house and any fences. If the potential buyer liked what they saw then they would arrange a formal viewing with the agent. It was, and still is, all about first impressions. The Internet has changed how and where those first impressions are viewed from. Once it would have been from the curb in front of the property, but now it is from the buyer’s laptop or smartphone; on a website where your property must compete with dozens or even hundreds of other potential properties for the attention of the buyer, and on social media including Facebook, Twitter, and Instagram.
It is nothing new to say that first impressions leave a lasting impact in a buyer’s mind. Research reveals that people decide on a listing within 2 seconds, and it can take a lot of time and exposure to change an initial impression. They are lasting. Today’s buyers now start their search for a home online; making snap judgments on a property’s online listing and arranging a showing online – or they move on to another. The Internet and social media allows potential buyers to look at the interior and exterior of a property, virtual tours, see what is in the neighborhood including work, shopping, and schools!
HomeShack utilizes the Internet, and has an online marketing strategy for each and every listing. The Internet is the new curb after all! Starting with MLS and our website www.homeshack.com – we make sure that the listing is fully loaded with relevant information that buyers want to know, including adding photos and videos. We are constantly advertising on all platforms (including print, buses, billboards, hockey arenas, magazines, newspapers) to drive prospective Buyers to our website, where we get a substantial amount of traffic per month and views to your listing.
In addition to online marketing, we are very savvy in social media and have a sizeable reach. In fact, we advertise each and every listing with photos and videos on social media including Instagram, Facebook, and Twitter!
It is of course still important that the house looks good in person. A buyer will always arrange a visit to the property before deciding to purchase. But, it is vitally important to realize that your property’s new curb appeal is now its Internet appeal.