Faisal Susiwala has always been an entrepreneur. Before he turned 20, he had taken a six-week real estate course, earned his license, found a mentor, and been featured in the local paper as he went on to amass $2 million in total sales for the year.
Some 31 years later, he’s an ultra-successful RE/MAX professional who perennially ranks at the very top of the network. Last year, the Diamond Club award winner and Luminary of Distinction member ranked No. 4 in Canada and No. 16 worldwide. At last year’s R4 Convention, he was recognized for selling the most homes of any RE/MAX agent in Canada. And earlier this year, he was named one of RISMedia’s 2019 Real Estate Newsmakers.
An Affiliate with RE/MAX Twin City Realty in Cambridge, Ontario, since 1994, Susiwala joined RE/MAX six years into his career.
“RE/MAX was always one of those companies you aspire to be with,” Susiwala says. “It was, and still is, a very progressive company.”
Susiwala believes in working hard, exceeding goals and reaping the benefits of a job well done. But he also believes in paying it forward.
“Helping others achieve their goals is part of my goal as well,” he says.
In that spirit, here are his tips for finding success.
Achieve more by doing less.
“Spend time on the things that are going to bring you more business and close more deals, even if that means delegating things to others. That way you’re not spending time on things like data entry and contact management.”
Refuse to fall behind.
“Had I not evolved with the technology and continued to look at the next best thing, I would be stuck with the same results I’d been getting. Stay in motion – continue evolving with the latest trends and don’t get stuck in one pattern.”
Wake up with a positive attitude.
“At the end of the day, real estate is show business. If you’re having a bad day, you can’t bring that with you. You have to turn the bad day off, turn your personality and professionalism on, and act accordingly to get the results you want.”
Follow the leader – then become the leader.
“When I first started out, I didn’t reinvent the wheel. I just did what everyone else was doing, and I did it consistently. I also ramped it up. Like other agents, I sent out direct-mail and flyers, but rather than farming 1,000 to 1,500 potential clients, I ramped up my numbers to 10,000, then 15,000, then 25,000.”
Believe in what you’re doing.
“My goal every year is to be better than the year before. With the exception of a couple of tough years where we hit recessions, I was able to achieve that. In recent recessions, I’ve even increased my marketing budget in order to pick up the market share that opened up.”
Invest in your brand.
“For the past 10 years, I’ve had signage on 12 buses that run in Cambridge. I’m known as the guy on the back of the bus. It’s passive marketing that is always in your face. Five years ago, I shifted completely out of all paper and magazines and went straight into online marketing through social media, including Facebook, LinkedIn, AdWords.”
To be the best, you have to be with the best.
“When I started my career with another company, there were so many times I’d lose out because the seller wanted to go with a bigger company – one that had more of a presence in the community. Joining RE/MAX was the best move I ever made because I was able to brand myself with the No. 1 brand. It helped me amplify what I’m doing.”